behavioral finance

Want to develop some good habits? Break bad habits?

Welcome to My Habit Lab. Designed by scientists at the University of Southern California. We draw on the latest psychological research to help you break bad habits and start good ones.”
Psychologist Wendy Wood, Ph.D. wrote the book: Good habits, bad habits: the science of making positive changes that stick
Check out this website: http://goodhabitsbadhabits.org/

About the book: 
“We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink—a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?”

Source: Financial Planning for Women